Women Are A Crucial Part Of Today s Society - 1645 Words

Women are a crucial part of today’s society, but unfortunately, that has not always been the case, in most every country from the start of time women have been treated as second class citizens and not treated the way that they should be. There are still many countries in the world today that treat women the same way. Luckily, the United States has seen the true value of women in society and given them a great sense of equality now, but it has not always been that way. Less that 100 years ago, Women were not even given the right to vote in the United States. History has never been kind to women, and in this essay I will review three documents from history that take different stances on women throughout the course of ancient history. 2)†¦show more content†¦When Homer writes things such as, â€Å"And his loving wife went home, turning, glancing back again and again and weeping live warm tears.† I know that someone with no respect for women would write something that sincere when referring to a woman. This really speaks to the character of Homer, for someone that lived when he did (between 484 and 425 BC) it would be very easy to treat women with disrespect, and I’m glad Homer did not. Euripides created a play titled â€Å"Medea† in 431 B.C. This play is written from the viewpoint of a women in fifth century B.C Athens. The first thing I noticed from this writing is how proud the character is to be a women with the opening line starting, â€Å"We women† this conveys a sense of power and leadership that she is happy to be a woman. The tone of the writing quickly shifts when she starts talking about how women are treated in this time period. She says, â€Å"Firstly, with an excess of wealth it is required For us to buy a husband and take for our bodies a master; for not to take one is even worse.† She goes on to talk about how in this culture, women have no chance to say no to their marriage, and even worse the women are stuck in the house at all times because they are not allowed to leave, whereas men get to come and go as the please. The line at the end of this passage is the one that hits me the hardest, it was when she says,Show MoreRelatedWo men in Oceanic Art and Culture1159 Words   |  5 Pagesï » ¿ Unit Four Assignment One Women in Oceanic Art and Culture â€Å"I certify that I have read A Student s Guide to Academic Integrity at the University of Oklahoma, and this paper is an original paper composed by me for this course. Except where properly cited and attributed, it has not been copied or closely reworded from any other source and has not been submitted as a whole, or in part, for credit in any other course at OU or any other educational institution. It has not been created or submittedRead MoreJane Addams, An Advocate Of Immigrants, The Poor, Women, And Peace1351 Words   |  6 Pageswho thought it was her job to help others. Addams was an advocate of immigrants, the poor, women, and peace. In 1889, she created the hull house. The Hull house was created to help female immigrants become assimilated to the American life style by helping get them a job, learn the language, and receive an education. So it was no surprise that in in 1915, Jane Addams wrote the life-changing article â€Å"Why Women Should Vote†. Discuss whether or not the writer was a neutral party. If not, explain theRead More`` Flapper : A Story Of Sex, Style, Celebrity, And The Women Who Made America879 Words   |  4 Pagesthe phrase, â€Å"modern America?† What are the relationships like? The style? They money-making business? How did it America get where it is today? Joshua Zeitz depicts how America’s society changed in the 1920s throughout his book, Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern. Zeitz uses historical actors, specifically women, such as Coco Chanel and Kathleen Morrison, also known as Colleen Moore, to help redefine such changes into modern America in the ‘20s.Read MoreA Strategic Public Relations Plan For Women Returning905 Words   |  4 Pagespertains to public and private organizations/ companies. Communication is firmly tied to public relations. Awareness and sensitivity, will help organizations identify the best practices for women returning and or entering the workforce. A strategic public relations plan for women returning, will be just as hard today as it was fifty years ago. As in any relationship, research, planning, and implementing these principles are key. In public relations, both genders can benefit from these forms of problem-Read MoreSocial Crimes And Its Effects On The World Of Today Essay1749 Words   |  7 Pagesbeen regarded as the leading cause of the escalating immoralities in societies. Social issues are considered to influence a few if not most individuals from the general public either specifically or in a variety of ways. A society can be regarded as a social place with common setting where people are united by a common thing. One of the perturbing social crimes is the increasing number of promiscuous women in the world of today. In Great to Watch, Maggie Nelson splendidly explores this contemporaryRead MoreThe Resistance Workers Of France1508 Words   |  7 Pagesworkers of France, gen der had a defining impact on the roles and jobs open to women where they were both utilized and supported. They played a key role in the Resistance of Vichy France from a scattering of leadership roles, to support roles, to secretarial and liaison work. These women were galvanized and motivated for different reasons: for the political, to moral, to patriotic or for the desire to do something. Even women beyond the network of the official groups of Resistance worked to shelterRead MoreWomen And The Middle East And North Africa1148 Words   |  5 PagesAfrica, the Middle East, and Southeast Asia (cultural, religious, political, etc.) play a crucial part in the status of women and the key features of gender roles in these particular geographic regions. The Middle East and North Africa share commonalities through Arabic and Islamic culture. Establishing equalities for women amongst the current social and political changes of Middle Eastern and North African societies stands as a di fficult obstacle to overcome, but in spite of this, women’s rights effortsRead MoreAnnually 4.8 Million Women Are Physically Assaulted Or1398 Words   |  6 PagesAnnually 4.8 million women are physically assaulted or raped by someone they know or their intimate partners, which translates to three women being killed by their partners each day in the United States (Naylor). The United States has an alarming rate of violence against women, which is a grave violation of human rights. Its impact ranges from immediate to long-term physical, sexual, and mental effects for women and girls, such as depression, PTSD and death. Although both genders are guaranteedRead MoreMovie Analysis : The World Apart 1739 Words   |  7 PagesUtshab Chakraborty October 27th, 2016 SLAV 88H Essay 1 Cinema and literature have been traditionally portrayed with women demonstrating typical traits of emotional and physical characters. Men usually play the role of the hero, and usually following a journey to success. Men sometimes were defined by what the females lacked, and women were tied to their male lover. As time passed, women’s images remained the same as the gender gap grew. Women’s roles have always been tied to the male counterpartsRead MoreSociological Imagination And Its Impact On Society1394 Words   |  6 Pagesindividuals and the society in which they live in. Sociological Imagination can explain why a lifetime is lived through your own decisions, accomplishments and failures. It is a way for a person to look at their life as an outcome with their contact with the world. The textbook clarifies that,† The Sociological Imagination is defined as the ability to see the societal patterns that influence the individual as well as groups of individuals. (A ndersen, Howard, Logio, 2015)Society has two major problems

The New Testament Is Not An Easy Thing - 1496 Words

Being an outsider in any faction of life is never an easy thing. When you are someone trying to fit into a life that isn’t yours it seems different and sometimes scary. People in the group look at you differently for thinking different than them but you also look at them differently for making their own thoughts. Seeing as the Christians in Philippi were persecuted for thinking different; they had a letter to help them try and deal with the persecution I know it doesn’t change things. Transitioning through the process of being an outsider isn’t an easy task, if only there was guide lines or letter to help people like there was in Philippians. The New Testament is made up of 27 books, 21 out of the 27 books are letters. When epistles were†¦show more content†¦When thinking about who Philippians was written for, it’s simple and obvious, even more obvious than who the author is. The title of the Epistle is â€Å"Philippians† after the city of Philippi. This Epistle was written to the Christians that were living in Philippi and to the Church. â€Å"Paul writes a thank-you note to the believers at Philippi for their help in his hour of need, and he uses the occasion to send along some instructions on Christian unity† This Epistle was not only written to the Christians in Philippi but more specifically was written to the church that was founded by Paul. When reading the quote â€Å"It is clear that Paul wanted the church to know how things were going for him in his imprisonment† , you get the idea that Paul wrote to the church. Now this may not be nor will it ever be 100% proven it is clearly visible this is the case. Philippi being a Roman colony doesn’t mean that all the residing citizens were Roman. â€Å"the inhabitants were undoubtedly proud to be Romans, with all the rights and privileges afforded Roman citizens† . Philippi being the Roman colony that it is; it would be safe to say there were very few Jews living there. Paul had met the Jews residing in the city and while doing so Paul met Lydia. With Lydia’s help the very first church of Europe was erected. â€Å"With the support of Lydia and other local converts, PaulShow MoreRelatedThe New Testament : History, Literature, And Theology By M. Eugene Boring954 Words   |  4 PagesM. Eugene Boring An Introduction to the New Testament: History, Literature, and Theology An Introduction to the New Testament: History, Literature, and Theology by M. Eugene Boring is a book which deals with an overview of the New Testament from a historical, literature and theological perspective. As stated by the author, this book does not attempt to work through every point in methodological detail, but from a case to case intends to provide enough specifics to illustrate evidence and argumentRead MoreThe Law Of The Old Testament Essay982 Words   |  4 Pagesand how to be right with God, so that they do go to heaven. Let s discuss this very simply. Actually, this is a very difficult question to answer under the LAW of the Old Testament. But it is a very easy question to answer under grace in the New Testament. Keep in mind we shouldn t be living under the law of the Old Testament. We are judged by our belief in the gospel, not by the law (Rom 2:16). CHRISTIAN RELIGIOUS VIEWS There are two ways to live a God type of life. THE FIRST is focused on selfRead MoreThe Heart Of The Old Testament915 Words   |  4 PagesHeart of the Old Testament The second addition of The Heart of the Old Testament was written by Ronald Youngblood. The purpose of writing this book, for Youngblood, was to show people that the Old Testament is not any different than the New Testament, and to convince people that these two books should not be treated as separate entities. The nine themes identified in this book by Youngblood form the pillar of the Old Testament and can be supported by scripture in the New Testament. These themes includeRead MoreEssay on The Atonement901 Words   |  4 PagesThe Atonement in the New Testament The pendulum may be overweighed by ones sin; however, the atonement is still there. Dishonesty, immodesty, profanity and immorality are only a few common sins amongst my peers. Paralleling in the New Testament, I have been taught right from wrong. Our savior’s promise of forgiveness through an infinite atonement is the same today as it was yesterday. It is a gift to me, and if sincerely acted upon, I can receive forgiveness, comfort and peace. At the beginningRead MoreThe Was The Messiah A Little Differently Than Jesus1320 Words   |  6 PagesMessiah s first coming , He fulfilled all of the prophecies that were foretold in the Old Testament, which the Jews should know to know what they are looking for. Matthew makes it very clear by putting into his account, all of the small, detailed prophecies about who the Messiah is, how He will come, and what He will do, so that is easy for the Jews to recognize who the Messiah is. The old Testament prophecies they have many titles for the Messiah. He is prophesied to be named Jesus,Read MoreHow We Got The Bible1382 Words   |  6 Pageswriting has been used through out the world even before the time of Moses. People have been writing things down since the dawn of time, with all different types of materials. According to the book, the Old Testament was originally written on leather, while the New Testament was inked on papyrus. Although this is what the old and New Testament are written on, there are two major divisions of the New Testament: the uncials and cursives or minuscules. The uncials are the versions written in large capitalRead MoreWhy Are the Good Allowed to Suffer? From Senecas On Providence and The Bible1287 Words   |  6 PagesPhilosophy of Seneca. Likewise, Paul writes about how to face hardships in his letters to the Romans and the Corinthians, and the book of Job in the Old Testament contains more thoughts and wisdom on the subject. Although the reasons that they provide for why gods allow humans to suffer differ, Seneca and writers in the Old and New Testaments of the Bible agree that in all cases hardships are beneficial to those who suffer. Seneca believes that gods allow people to endure hardships because theRead MoreThe Differences Between Judaism And Judaism888 Words   |  4 Pagesrecognize their god, Jehovah, as a forgiving, merciful, loving god. They teach that God is holy, just, and righteous. Spiritual beings (angels and demons) are believed to exist according to both religions as well. The two each acknowledge the Old Testament and value the works of Moses, who received God’s law. This law, The Ten Commandments, exists as a set of guidelines for both Christians and Jews. In terms of any afterlife, both Christianity and Judaism affirm that there is in fact an eternal restingRead MoreReflections on New Testament Survey Essay1511 Words   |  7 PagesReflections on New Testament Survey I feel the New Testament is the living story of the life of our Lord Jesus Christ; this is why Christians need to read it in order to get an understanding about whom Christ Jesus really is and his message of eternal life. The New Testament provides an rich amount of information about Jesus’s life, teachings, and his crucifixion. The New Testament also gives a practical understanding into Jesus the man, what he was and is like, and how he responded to a wideRead MoreLife Lessons Along A Christian s Journey1006 Words   |  5 Pagesdifferent areas of life. The Bible is the guide to everyone’s salvation. Understanding God’s voice is understanding the existence of all the living. It is up to each person to choose a godhead life or not. The responsibility in a godhead life does not come easy. The understanding, connecting and unity in a godhead life comes with many tests and trials along the journey, but faith is all it takes. Understanding Christians understand that the Bible is from God. There is so much to take in, but we have a lifetime

Diploma in H Free Essays

string(100) " they have paid for, and maintain the key to customer satisfaction is the level of product quality\." [pic] Diploma in Hospitality and Tourism HT 1020 Marketing in HT The outlet of Carrefour ® Lecturer: MR. Alvin Group name: 4+1 Group members: LI CHUNYAN |1111/9205 | |LIU FANGYU |1108/8812 | |HUANG JIAHUI |1112/9271 | |XU KE |1109/8920 | |YAO SHI |1201/9343 | Table of Contents 1. Introduction†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Diploma in H or any similar topic only for you Order Now 2. Background†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. Marketing Research†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. 1 Marketing Concept†¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. 2 Service Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 3. 2. 1 Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 2. 2 Service concept†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3. 2. 3 Quality of service management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3. 2. 4 Four-dimensional customer service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. 3 Micro Macro Environment Assessment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. 4 Analyze Consumer Behavior †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3. 4. Cultural Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 3. 4. 2 Social Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4. 3 Personal Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4. 4 Psychological Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 3. 5 Segmenting Consumer Markets.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 4. News†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. 1 The Asia market territory is narrowing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 4. 2 Suspected price fraud†¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 5. Recommended Strategy Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 6. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 1. Introduction Our group has chosen Carrefour ® for our project. In this report, firstly we will introduce its history briefly and then we will focus on 5 areas to analysis assessment and provide the detail that will enhance good marketing image/branding. The report will be conducted by analysis process, including situation analysis, identifying and explaining strategies, target customers needs and wants as well as the recommended implemented plans. 2. Background (History) The Carrefour Company was established by the Fournier and Defforey families in 1959. Over the past 40 years, the Carrefour group has grown to become the first largest retailer in Europe and the second largest retailer in the world, the group currently operates four main grocery store formats: hypermarkets, supermarkets, cash carry and convenience stores. 3. Marketing research 3. 1 Marketing Concept Here are five key concepts under the Carrefour conduct their marketing activities. As we know, Production Concept is a concept where goods are produced without taking into consideration the choices or tastes of your customers. The Carrefour goods in the global procurement. A commodity into Carrefour, manufacturers must first obtain a recognized headquarters negotiations, each branch orders through the system. Carrefour has an international commodity department, responsible for looking for resources in the world, Commodity introduced to purchasing department, then he will ordering the goods . But, Product concept is the understanding of the dynamics of the product and showcase, the best qualities of the product. Carrefour is based on low prices, excellent customer service and a comfortable shopping environment for consumers to provide the required products of daily life. Carrefour limited and carefully select the types of goods , It will first consider the needs of customers ,From customers, employees, vendors, competitors obtain information to adjust the classification and respond to market trends, we need to understand the outside message, and then the reaction in the shop. For example, in 1994, Carrefour did not sell cosmetics, it selling computers in 1995 began selling cosmetics, computers. The Carrefour goods are usually priced lower than other markets . The Carrefour goods are usually priced lower than other markets, In 1987 ,Carrefour in Taiwan set off a sales promotion, reduce price lower than the normal market price of 20% to 50% , Carrefour through such sales way to make a profit . Carrefours through low-cost strategy, not only quickly occupied the market, and gradually establish a major feature of the full range. Sixties and seventies of the twentieth century, Carrefour launched â€Å"Vivez Libre† merchandise, free product is cheap unbranded products, the advertising slogan is: † ‘free product’, no name, just as good, and cheaper. Within two weeks, 80 percent of consumers tried free products, 70% of consumers become repeat customers, This success is based on a basic concept of Carrefour, that customer philosophy. This is the marketing concept of Carrefour. Carrefour did not forget their social responsibility and is committed to safeguard the quality and safety of products, spare no effort to promote th e Carrefour Quality System, and around the farmers in China to jointly develop green products and organic food, from product design, packaging and logistics the pursuit of environmentally friendly low-carbon. In addition, it balance to the † 3c model † 3. 2 Service Marketing The world economy nowadays is increasingly characterized as a service economy that Marketing services holds a unique place in business acumen and required different strategies to be successful. Services are characterized by being intangible, perishable, variable and inseparable from their provider. Marketing Services is not just about selling something, it is a true encounter . In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress. Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy . services now increasingly represent an integral part of the product and this interconnectedness of goods and services is represented on a goods-services continuum. 3. 2. 1 Services environment Carrefour supermarket have a warm feeling for consumer, it can increase sales. They offers holiday shopping channels, during the holiday season, customers can enjoy the convenience of shopping and fast. External environment provides parking, special offers the announcement district and have different partition; wine drinking area, recreation area, bulk, grain and oil area, Hardware District. In each partition have the difference between all kinds of goods. The best-selling products usually put in the customer more easily to find it. If you can not find something, inside the supermarket staff will give you the greatest help. 3. 2. 2 Carrefour’s service concept People-oriented . Carrefour attaches great importance to direct contact with the customer a line employee education and training . Because lower-level employees have the biggest impact on service perceptions. So that employees fully understand and comprehend enterprise service marketing’s overall goals, enhance their customer service sense of responsibility and sincere love, and pay attention to cultivate their dealing with customers, and establish a good relationship with the customer. 3. 2. 3 Carrefour’s quality of service management. Quality service ensures that customers are satisfied with what they have paid for, and maintain the key to customer satisfaction is the level of product quality. You read "Diploma in H" in category "Essay examples" For service companies provide intangible products, the evaluation of both the quality of their services include: customer service content beyond the basic services provided by the enterprise, also including the specific quality of the various services offered by the enterprise project. 3. 2. 4 Four-dimensional customer service Carrefour has four-dimensional customer service system that all the stores to install the â€Å"service satisfaction survey system†, they can collect customer feedback as an important indicator of the stores appraisal to urge stores that continue to improve and optimize the services to improve the management level. . 3 Micro Macro Environment Assessment The first time Carrefour created a new type of sales market, the hypermarket in 1963, the first time Carrefour set up the huge supermarket In French in the same year. The first time Carrefour entry international market in1969, for now have more than 10000 stores in 31 countries and area, it is the NO. 39 top Fortune Global 500 in 2012. Although the Carrefour is powerful in the world, it also has the weaknesses; the online shop development of Carrefour is lacking behind as compare to competitors, market in some countries lack of management or expertise in this business. The way of Carrefour to development is at current markets possible to amplification at new aspect, or opens the stores in some countries that it didn’t open before, such as some third-world country, this action not only can set up the new market for Carrefour but also can increate the opportunities of the local. Absolutely, the Carrefour faces some threats; recent years there is a increase of competitors, thus causing a drop in market shares. Economy problem in Europe, has causes many forms of difficulty including revenues, costs and also trades. These are microenvironment of Carrefour. In the macro environment of Carrefour by using PEST to analysis the China market. China’s membership in WTO has helped oversea investor to easily penetrate into the China market due to government standardizing its market laws and regulations to international standards. Having one of the world largest population, the open market to the world has boast China’s economy thus causing increase of wealth in the population, increasing the amount of middle class consumers greatly attracts foreign investors like Carrefour; To enter the market or expand their market shares in China. Due to internationalization, China social and culture is more or less affected as they are more exposed to the world, they are becoming more and more westernize. Better wealth and social changes have also changes peoples buying behavior, consumers who have better income naturally believe that overseas products might be better than local ones. Such belief and buying behavior have causes brand and business from other country to target China’s high spending market. Open market to the world also leads to increase research and development in the country, as company and business coming in means that factory like assembly and production factories will start to move in too. Technology and expertise start to increase in China due to this flop of business vast development. Business like Carrefour who carries house brand will consider moving it’s factories of production to China due to low labor costs and also the improve of technology and expertise will minimize the difficulty of shifting of factory; thus fast improvement in technology and expertise encourages business to shift it’s production or assembly line factory to China. 3. 4 Analyze Consumer Behavior In recent years, Consumer makes many buying decisions everyday. When it comes to shopping, the first thing come to the shopper mind is supermarket. The supermarket and people’s lives are closely interrelated. However, supermarket environment, service attitude, commodity classification create a lot of influence on shoppers desire to shop. 3. 4. 1 Cultural Factors One of the main characteristics affecting consumer behavior is a Culture factor, which exert the broadest and deepest influence on consumer behavior. For Carrefour, the business scope includes daily provisions, clothing, household appliances and etc. They have all kinds of goods that one need. It is now introducing KFC in the shopping concept. FuNaiTe dry cleaning shop is another concept. It has more than 50 different brands available in the market. It is like a collection of store and leisure, catering and entertainment as one of the major integrated stores. They can completely satisfy the consumers â€Å"One-stop shopping† daily life consumption demand. There are three values that Carrefour always adheres to. They are Committing, Caring and staying Positive. They respect the customer’s shopping freedom and want as much customers as possible. For customers, employees and suppliers, they have to trust each other. 3. 4. 2 Social Factors A consumer’s behavior is influenced by social factors. The Carrefour group is also responsible for the society. Carrefour actively participate in China’s public welfare undertakings and community activities, supporting and participating in Beijing’s bid for the Olympic Games and Shanghai world expo bid, and with a variety of forms to the affected areas, hope school, welfare institutions urgently needed goods donated. All of these influences our consumers and let our life more colorful. So people like to go Carrefour for consumption. 3. 4. 3 Personal Factors A buyer’s decisions are also influenced by personal characteristics. The economic situation of buyer is very important in purchasing goods. For Carrefour, they are not only providing the consumer Variety and special commodity to choice, such as food, Personal care, home supplies, Style leisure and so on. But they also have many promotion activities. Let consumer feel the money that was spent is valued. Because of the â€Å"One-Stop Shopping† concept, buyers managed to save time in shopping. Carrefour determined in expanding as many business lines as possible, so that customers can purchase a neat daily necessity catered to all the classes, which located in different level of consumption customers. Commodity classification allows buyers to easily find things they are looking for in the shortest period of time frame. 3. 4. 4 Psychological Factors Psychological factors also play a role in consumer behavior. For example the Carrefour make full use of light and off-price merchandise to create the whole store a better atmosphere. As if making the customer feels the urge to buy upon entering Carrefour. . 5 Segmenting Consumer Markets we can identify from 7 aspects to segmentation consumer market. The first aspect is the geographic segmentation. Geographic Segmentation is collecting and analyzing information according to the physical location of the customers or other data source. Carrefour marketers use geographic segmentation because they know where to sell their products to increase advertising and sales effect. For example, there are different numbers of population among each province in China then Guangdong consists of highest population with 160,000,000 peoples. Therefore, Carrefour should put more attention in Guangdong as the geographic in Guangdong is stronger compare than other province. Secondly, demographic segmentation calls for dividing the market into groups based on variables like age, sex, income, family life cycle, religion, education etc. Carrefour has targeted their demographic segment on age groups to enhance the performance of the organization. By age group report, age group from 15 to 64 years old had the highest number of people. In short, Carrefour Company should focus more on age group from 15 to 64 years old by identify their needs and wants. In this age group from 0-14 years old, they are more demanding in toys, milk, nappies, baby foods and prams. Age group from 15-64 years old has a broader and variety needs such as fashion item, cosmetic, apparels and health care products. Age above 65 have less demand, they like to buy a newspaper. Next, gender segmentation calls for dividing a market into different groups based on sex. Men tend to be cigarette and wine, whereas women tend to cosmetics and clothes. Fourthly, Carrefour marketers focus on the age and life cycle segmentation including provision of different products or use different marketing method for different angles and life cycle group. Fifthly aspect is income segmentation. Since the present income gap still very big, low-income people could not afford some expensive things, such as diamond and gold. Next is psychographic segmentation. It calls for dividing a market into different groups based on social class, lifestyle, or personal characteristics. Finally aspect is behavioral segmentation. This group based on consumer knowledge, attitudes, uses, or responses to a product. Carrefour marketers believe that behavior variables are the best starting point for building market segments. 4. News 4. 1 The Asia market territory is narrowing. On July 5th of 2012, according to people familiar with the matter, Carrefour trapped in big shareholder pressure, they are considering selling its branch, Malaysia, Singapore and Thailand, in order to raise $1 billion. Carrefour has been hiring Goldman group, UBS assist to asset auction. However, the plan is still in the primary stage. 4. 2 Suspected price fraud This year ,on January 6, by the national development and reform commission disclosure suspected price fraud, using the original fiction to attract customers high settlement, not to perform price commitment, misleading price marking and so on the many kinds of fraud. For example, Shanghai Carrefour Nan Xiang shop sales bow and arrow spherical teapot, price tag labeling each 36. 80 Yuan, the actual settlement price 49. 00 Yuan each, Sales clove auspicious teapot, price tag labeling each 36. 90 Yuan, the actual settlement price 66 Yuan each. 5. Recommended Strategy Implementation Plan They should improve the quality of service of the employees, at the same time clearly the price supermarket products. That can not engage in fraud. Attention should be paid to the education and training of the front-line employees in direct contact with customers, so that they fully understand and appreciate the overall objectives of the enterprise services marketing, and enhance their sense of responsibility for customer service and a sincere love and attention to train them to deal with the customer, with the customer to establish good relations and other aspects of high-level skills. 6. Conclusion Through the marketing research of Carrefour, We know that committed, caring and positive, these three values reflect the Carrefour’s culture. The Carrefour marketing concept is to low prices, excellent customer service and comfortable shopping environment for the vast number of consumers with daily life for all kinds of consumer goods. To customer commitment is in the price, product variety, quality, service and convenience and so on, various aspects meet the needs of the consumers. Carrefour as the greatest influence of first-class enterprise in the world, they also still exist some defects to be changed. In general, Carrefour provided the best service to customer and consumer everyday. Let everyone to enjoy better quality of life everyday. Reference list Carrefour. 2011. Current news. [online] Available at: http://www. carrefour. com/cdc/group/our-group/. [Accessed November 11 2011]. Anonymous , 2004 , Carrefour’s mature PR . [online] China : Si Rui management . Available at: http://esoftbank. com. cn/wz/81_9503. html [Accessed November 12 2012] ZhaoQi. 2010. Carrefour difficulties and service mode change. China: WangHan, Wal-mart pattern Vs Carrefour mode. Gai Gai. 2012. Carrefour. [online] Available at: http://baike. baidu. com/view/18119. htm. [Accessed November 11 2012]. CongXiao,N. 2011. Carrefour price fraud event. [online] Available at: http://finance. people. com. cn/GB/8215/210272/234396/16257633. htm . [Accessed November 11 2012] Beckham, H. W 2008,  EBSCO Research Starters – Academic Topic Overviews : Competitive Strategy, EBSCO Publishing Inc. ,  Ã‚  viewed 10 November 2012, Ebsco Host database. Porter, M. E 2008, The Five Competitive Forces that Shape Strategy. Harvard Business Review, p. 86-104. How to cite Diploma in H, Essay examples

A futuristic novel by George Orwell Essay Example For Students

A futuristic novel by George Orwell Essay 1984 is a futuristic novel by George Orwell about how life would be under Big Brother. Northern stage, a local acting group, performed it. He based the play on how he thought life would be like in 1984 and how it would be ruled. He thought everyone would be the same, act the same and have to be dressed the same emotions towards each other were forbidden. Northern stage went to Moscow produce parts of film this was played on the big screens to make the play more realistic and to give the viewer a better understanding of the play. Winston is a hero, he does not fit in and you can see the difference from the start. He tries to go against Big Brother. Big Brother watches their every move there is no privacy. Winston dreamt of better places. Dreaming is band He meets Julia his love and turns her against Big Brother too! They are found out and they are tortured until they learn to love big brother and will follow its ways. 2 + 2 = 5 = I love big brother. 2 + 2 = 4 = I hate big brother. This shows that they are not allowed their own opinion. The set of the play was simple but effective. There were two large white screens, which stayed on the whole time. This was very good it meant that they did not have to change the set very much in between scenes. They changed positions for different scenes. They were plain white so your attention wasnt on them they divided up the stage they also had to be white or a light colour to suit the neutral colouring of the characters clothes and so that the film could be projected on to them. The characters wore simple clothing; brown overalls and the women wore a red sash around their waists. These clothes showed that they were no one important and the brown was a dull colour to represent their dull lives and lack off identity. They made sharp simple movements to emphasise their strict life style. At some points in the play they remained still e. g. when the film was on in the background. This showed how they listened to the rules. The lighting was plain white lights, which they flashed when there was danger e. g. when Julia and Winston got caught. These simple lights showed the simple life style. Big Brother was not shown. It was a thing known by the characters. The big screens sometimes showed what Big Brother was watching. This was a good way of saying that Big Brother is watching you. We were left in to guess who was who. Everyone moved in an order apart from Winston, the rebel. He moved how he liked and spoke how he liked which showed that he didnt care about the rules. All the characters sounded like robots, whereas Winston spoke with a carefree attitude to show that he didnt want to live by the rules. At various points in the play he showed his emotion in the way he spoke. The music and sound effects used set the scene in a way. There were sudden bangs when and whenever Big Brother came on it had the same music. There was also the same music when any people with authority came on the scene. E. g. OBrien. This showed their status. The torture scene was very gruesome cries and murmurs were heard while images of Winston being beaten appeared. Winston hated rats and so when he was being tortured at the end they played sounds of rats squeaking were added. They had different levels by using the screens to stand on the back of. The shop owner (Mr Carrington) stood up there, which showed status over Winston. Also at the end when they were torturing Winston, he was lying in a box and the man was standing over him. This showed how the man had won.